SARAH FLETCHER
Much of my career has been spent working at the intersection of strategy, policy and delivery in local and regional government. I’ve worked on sustainability and climate change issues with communities, housing providers, companies and public bodies — helping develop the policy and strategy which supports the ambition, then translating that into projects and programmes, from the small and local to the large and national.
Across that work, I became increasingly interested in a recurring pattern. While technological challenges remain significant, the social and cultural dimensions of change are often harder — and more decisive. Policies can be well designed. Funding can be in place. But if initiatives don’t connect with how people think and feel about their homes and lives, progress can stall.
That question sits at the heart of my PhD research, which explores how behavioural insights can help bridge the gap between climate impacts and ambition and everyday action in the home.
This site is an extension of that curiosity. It’s a space to think in public, to explore the stories we tell about climate change, housing and responsibility; to reflect on where they’ve come from; and to ask whether they serve us. I’m interested in how ideas travel into policy and practice, and how they meet the lived realities of people’s lives, especially in these uncertain times.
We need new stories... 